By Ajibola Olarinoye
Here are Ten effective strategies to attract players to your physical betting shop or online bookmaker site.
1. Enhance Jackpots with Super Jackpots
Jackpots represent a chance to win substantial amounts of money—every gambler’s ultimate aspiration that fuels their excitement with the hope of a lucky break. Now, imagine the thrill when players discover they have multiple chances to win jackpots. Each subsequent attempt could offer an even larger prize than the last. Introducing Super Jackpots is sure to captivate and entice many potential bettors who pass by your betting shop.
2. Allow Players to Win a Jackpot with a Losing Ticket
Why let players feel disheartened by a lost ticket? Even if their bets don’t pay off, those tickets can still have a chance to win a jackpot! For example, you could establish a threshold for the number of bets on a ticket, so that once it exceeds that limit, it becomes eligible for a jackpot drawing, regardless of the outcome.
3: Provide Complimentary Bonus Bets
Looking to launch a bookie business that truly excels in engaging punters? The answer lies in offering free incentives! Implementing a free-to-play or free-to-bet approach is perfect for promoting a new game. A limited-time free bet with the chance to win real money serves as an excellent trial run for potential fans.
This allows players to familiarize themselves with the game’s mechanics without the risk of losing money due to a lack of understanding. It’s a completely risk-free option for participants, and let’s face it—everyone loves freebies.
4: Offer Free Drinks
This strategy is particularly effective for local, brick-and-mortar betting establishments. Draw in potential customers by treating everyone to complimentary drinks on the bookmaker’s tab. Such an incentive greatly increases the likelihood of patrons inviting friends to join them at your betting shop.
You can consider various strategies for serving drinks to discourage people from attending solely for the purpose of drinking rather than playing. For example, you could issue a drink ticket that is dated for the current day. Along with the requirement for a current date, you might also implement a minimum deposit amount that must be met for the tickets to be eligible for a complimentary drink.
5: Increase Your Operating Days:
Sports events take place daily, including Sundays. betBonanza Virtuals operate around the clock, offering a wide range of betting options. Customers tend to be more loyal to establishments that remain open when others are closed.
6: Implement Promotions for Unsuccessful Tickets
Even when players lose, they can still come out ahead. Consider running periodic promotions for lost tickets. For example, you could hold a weekly raffle for cash prizes among all lost tickets from the previous week. Alternatively, you could organize daily events with smaller prize pools or fewer winners, making it easy to engage players regularly.
7: Implement Loyalty Programs and Bonuses
A variety of bonuses and loyalty programs can be tailored to engage your target audience of bettors. Here are some effective strategies we’ve found to attract and retain customers:
– Bonus for a streak of unsuccessful bets
– First deposit bonus
– Small deposit bonus
– Enhanced deposit bonus for topping up the account on specific days
– Registration bonuses
– Increased odds for regular players or loyalty program members
– Gamification elements that award virtual credits (bonus points) for actions like registration, making deposits, placing bets, and achieving a certain number of bets.
Offering bonus credits is always a great strategy, allowing players to place more bets or earn rewards from the betting operator, such as merchandise, complimentary drinks, and more.
8: Host Merchandise Giveaways
Offering branded merchandise as a free giveaway is an effective strategy for betting operators, both independently and as part of a loyalty program. When integrated with the loyalty program, players can redeem their earned virtual points for prizes like T-shirts or caps. Free merchandise is a proven method to capture the attention of your target audience.
9: Implement Cashback on Lost Bets
Looking to launch your bookmaker’s office with a strong impact? Make cashback on lost bets a standard feature. This approach has proven successful in attracting and retaining users across eCommerce, banking, and various financial services. The same principle applies to bettors.
Allow your players to receive cashback on their lost bets, or even better, offer increased cashback for consecutive losses. This strategy will undoubtedly keep players engaged and motivated to continue playing.
10: Allow Players to Resume Gameplay from Any Location
Cross-platform accessibility is crucial for attracting and retaining users across various IT products in every industry. This method serves as a convenient option to continue gaming anytime and anywhere through a mobile app, even if the player initially began at a physical betting shop. Players can also pick up where they left off on their home PC, making their gambling experiences seamless and enjoyable.
